He is a Graduate in Chemistry and has a rich experience in bulk drug and pharmaceutical industry.He started his career in 1981 with Standard Organics Limited, Hyderabad, as a chemist in R & D.During this period he was instrumental in developing technologies and processes for several bulk drugs.He was actively involved in commercialization of products by scaling up the laboratory-scale process to pilot plant and up to commercial scales.
In 1984, he joined Cheminor Drugs Limited (Group of Dr Reddy's Limited Laboratory), Hyderabad as Production Manager. He played a major role in the substantial development of production and turnover.He played a key role in getting US FDA approval for Cheminor Drugs Limited. As a production Manager, he contributed a lot in process improvement and cost reduction procedures and to increase labour productivity by motivation.
He has been with SMS Pharmaceuticals Limited since 1990. He played a vital role in developing the production and R& D activities of SMS Pharma. He also played a major part in reducing the Ranitidine production Process from 7 stages to 4 stages.
He has vast experience in the pharmaceuticals industry. He has been associated with SMS Lifesciences India Limited since 2016. He always strives towards the product development and growth of the organisation.
He is a Post-graduate Technocrat. He started his career in the year 1984 with Cheminor Drugs Limited (Group of Dr Reddy's Limited Laboratory), Hyderabad. With his innovative skills and methodological approaches in R & D, he developed cost effective Ibuprofen by using cyanide route. Later he took an active part in commercialising the same. He was first promoted to Assistant Production Manager and then in a short span was promoted to the Production Manager in Cheminor Drugs Limited. During his tenure, he was responsible for a significant reduction in production cost of Ibuprofen. He played a key role in getting US FDA approval for Ibuprofen for Cheminor Drugs Limited in 1987.
In 1990 he acquired SMS Pharmaceuticals Limited which at that point of time was a sick unit and became the Managing Director of the Company. After taking charge as Managing Director, he changed the product mix of the Company. This gave the Company a boost in sales and helped the SMS Pharma in achieving profitability in the first year of operations itself. Under his guidance, the SMS Pharma introduced many other series of API’s. Under his management, SMS Pharma becomes one of the largest producers of Ranitidine HCl.
He had served on boards of organisations like SMS Pharma, Chemexcil and has the been advisor to AP State Government for Pharma sector.
He has good experience in developing product mix developing R& D activities. He becomes the part of SMS Lifesciences India Limited, he always strives towards implementation of best product mix, product development technics and boosts the sales around the world.
Vice President- Marketing
He is a post graduate in management from Indian Institute of Management (IIM), Kozhikode and an engineering degree from BITS, Pilani. In his previous employment as Pharma Strategy consultant in Deloitte India he has travelled various countries and developed a large client base and relationships with many Pharmaceutical companies. He has the experience of working at Cognizant technologies. His innovative ideas in grabbing marketing opportunities were much rewarded in his previous employment. He held various leadership positions in college and has received many other awards and accolades.
He worked as Vice-President Marketing of SMS Pharmaceuticals Limited during the period from 2008 to 2017. During his stint in SMS Pharmaceuticals Limited, he was instrumental in significant growth in customer base and entry into new markets. He also played a pivotal role in existing products leadership and new product sales. He was actively involved in streaming company’s operational and regulatory functions.
Soon after demerger of SMS Pharmaceuticals Limited (Demerged Company), he has been elevated as Vice-President, Marketing of SMS Lifesciences India Limited(Resulting Company) in the year 2017.